Tuesday, August 3, 2010

Press Release: The Handmade Toy Alliance launches new website

This past month, the Handmade Toy Alliance (HTA) launched a new web site with improved member and navigation features. The updated site will allow the HTA to more easily support small batch manufacturers and specialty retailers as well as share information with the public.

“Since our inception in November of 2008, and later incorporation in April of 2009, the HTA has grown by leaps and bounds – now supporting over 400 small businesses nationwide,” stated Randall Hertzler, Board Member and owner of euroSource LLC (Branding, Compliance, Logistics) and BigWindow LLC (www.bigwindow.net), a web design and programming company. “The new site will allow us to connect with members quicker and easier with new forums, interactive features and an eventual marketplace.”

“This has been a massive undertaking,” Hertzler shared. “Since we began as a grassroots organization, our information was stored in 3 or 4 different locations and formats. Installing the new web site allows us to organize our data in one central location and helps to move our alliance forward as it develops into a professional trade organization.”

"We were lucky that Randy was able to combine his experiences as a toy store owner and programmer for our cause," said HTA vice president Dan Marshall of Peapods Natural Toys (MN). Layout and navigation design for the new site was also donated by graphic designer and branding consultant, Lizzie Sorensen (www.lizziesorensen.com). "Many hours of work went in to this effort which will benefit our members for years to come," Marshall added.

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